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Page 21 of 29 marketing management apple inc case study extended marketing mix (7ps) the extended marketing mix is a combination of elements that make up a campaign to sell a product it is an expansion on the original marketing mix of product, placement, price, and promotion, adding additional factors that can influence the success of a campaign. Marketing within higher education institutions - a case study of two private thai universities 2013, starck, k & zadeh, s 1 1 introduction. Also suggests that the 7ps framework has already achieved a high degree of acceptance as a generic marketing mix among both groups of respondents case studies.
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